Kraft Foods

Kraft-Foods-Race-To-Win-A-Million-Promotion

Objective – Increase brand awareness of Nabisco’s official partnership with NASCAR and Roush Fenway Racing while incentivizing consumers to purchase Nabisco products and leveraging a partnership with Ford.

Solution – Develop a sweepstakes to award consumers a fun-filled and high-thrilled weekend at Homestead-Miami Speedway. To enhance the prize package, consumers were also given the chance to win a Ford Mustang and $1 million if their selected driver won the race.


Nabisco’s Snack Like A Champion
National Guard Soldier Promotion
Barely There Peace, Love & Tie-Die Promotion
Nabisco’s Driving Experience Promotion
Barely There Peace, Love & Tie-Die Promotion
Kraft Foods Race To Win A Million Promotion
Barely There Peace, Love & Tie-Die Promotion