Today’s marketplace is inundated with businesses ready to make a profit from your sports sponsorship. Many of these businesses will seek a license to produce everything from baby bibs to bobble-head dolls with your brand indicia emblazoned on them. If the licensing process is handled incorrectly, unapproved merchandise featuring your brand’s marks could be on the market, damaging your brand’s image. If the licensing process is handled correctly, your brand’s image will be protected and can profit from the licensing process.

Keystone Marketing can manage your licensing program, including potential licensee applications, artwork approval, product sample procurement and archiving, final client approvals and royalty negotiation and collections. LicenseTrac™ is the proprietary database and tracking software Keystone Marketing uses to ensure no small detail slips through the cracks.