Objective – Develop a partnership with a NASCAR track to build awareness of American Commercial Lines, increase their recruitment leads and reward current employees for their performance.
Solution – Partner with Atlanta Motor Speedway for a Camping World Truck race entitlement. Create an interactive footprint in the midway to build the database for recruitment leads and use corporate hospitality and pre-race celebrations to award current employees. Track signage also brought additional exposure to ACL for fans in attendance and during the race broadcast.
