Objective – Increase brand awareness and generate leads for AAA membership sales while promoting other AAA services including travel and insurance.

Solution – Create an experiential marketing tool to use in the midway at NASCAR events and highlight AAA’s driver sponsorship. The mobile unit’s interactive elements included tire change game, racing simulators, prizes, photo booth and an AAA members only lounge.

Barely There Smart Girls Tour & Product Demo
Sheetz Loyalty Card Program
Hershey’s Pig Fest Event Sampling
Barely There Bandini Brand Awareness
AAA Lead Generation
Hershey’s Kissables Product Launch
Ritz At Track Sampling