![Kraft-Foods-Customer-Trackside-Entertainment-&-Hosting](https://live-keystonemarketing.pantheonsite.io/wp-content/uploads/2014/03/Kraft-Foods-Customer-Trackside-Entertainment-Hosting1.jpg)
Objective – Secure stronger retail support for products around the racing timeframe to help drive increased consumer purchase.
Solution – Incentivize customers with a VIP race experience to the Daytona 500 event weekend. Customers were provided a corporate hospitality including a skybox suite, pit and garage tour and driver meet-and-greets.