Objective – Leverage Nabisco’s driver assets to build brand awareness with consumers and increase entries to the national sweepstakes.

Solution – Offer exclusive access to Nabisco drivers, Tony Stewart and Ryan Newman via online chat. Event included one full hour of chatting with the drivers while Matt Yocum moderated and helped drive brand messaging. The iconic drivers fielded questions from fans while giving fans a chance to see behind the scenes at the race shop.

Wheat Thins 7-Eleven Store Takeover Media Event
Sheetz Grand Opening
Oreo 100th Birthday Press Conference
Cargill & Darlington Raceway Signature Burger
Ice Breakers Product Launch
Amazing Bandini Styling Event
Nabisco Online Chat