Objective – Build awareness of Sheetz and increase loyalty card holders in North Carolina.

Solution – Create grand opening events for consumers to position Sheetz as the go-to gas station and convenience store. Grand opening events included local radio station remotes, games with prizes, special offers and local talent to create a fun, interactive experience for patrons.

Wheat Thins 7-Eleven Store Takeover Media Event
Sheetz Grand Opening
Oreo 100th Birthday Press Conference
Cargill & Darlington Raceway Signature Burger
Ice Breakers Product Launch
Amazing Bandini Styling Event
Nabisco Online Chat